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Wisconsin Edge Coach Shares the Edge on Social Media Strategy
by Joanne Vassallo Jamrosz, special to U.S. Figure Skating

When Sally-Anne Kaminski was skating on the Miami University Collegiate Varsity Synchro Team in 2005, Facebook was just coming into its own.

Today, Kaminski is the Wisconsin Edge Skating Director and has started sharing her social media knowledge with clubs and teams across the country.

“I have been working in social media now for over five years,” Kaminski said. “It became natural for me to begin brainstorming how I could combine my two true loves.”

Kaminski began synchronized skating on the Wisconsin Edge juvenile team nearly 20 years ago. She also skated with the Starlights in Illinois, the Miami University Collegiate team and is now back coaching at her home rink in Milwaukee. Kaminski’s preliminary team recently won the 2015 Midwestern Championships.

Through her years on the Starlight’s’ Board of Directors, Kaminski helped the club create and execute successful social media strategy. Because of those experiences, she decided to officially start an LLC that focused on social media training and consulting.

Kaminski tailors each training session to the specific needs of a team or club.

“Social media is not a one-size-fits-all and no two teams are alike,” she said. “The younger skaters need help understanding how to be safe on the internet. The older skaters need to understand how everything they say and do online is permanent and could negatively impact them as they are applying for colleges and jobs.”

Past training sessions include work with all four of Starlight’s IJS teams, Wisconsin Edge skaters and consulting work with skating coaches in the Midwest.

Kaminski is also working on developing a training course for parents that teaches them the basics of social media and what they need to know to keep their kids safe online.

“It’s not uncommon for me to receive an email or text message from a coach asking advice on something social media related,” Kaminski said.

Kaminski feels a class in social media benefits teams and clubs, especially in today’s technology driven world.

“Schools do not teach social media as part of their curriculum so the kids look to each other to figure things out, which is kind of scary. If I can help just one skater from my training sessions than it’s all worth it.”

Clubs and teams who would like further information on a social media training class can contact Kaminski here.

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